A SSL Certificate (indicated by the HTTPS in the address bar of a website) is your potential client's guarantee that the website they are browsing is secure and can be trusted.
When you use a SSL certificate on your website the data transferred from the users computer to the server and back is encrypted with industry standard encryption. This ensures that sensitive information about the user can not be stolen mid transfer.
Our SSL Certificates are provided by Geo Trust, one of the most highly respected suppliers of SSL Certificates internationally.
In particular any site transmitting sensitive information such as credit card or personal details, any site requiring password authentication, and any site on an intranet. This would include any e-commerce site, or sites transmitting any user information.
It is becoming increasingly obvious that any site with the HTTPS in the browser is trusted, as the site owner is immediately identified. There are indications that Google may be starting to favour a website that has an SSL installed for all pages over one that does not for this reason of trust and identification.
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